IN – possible. Before an idea is brought to life.

In collaboration with Museo Alessi and Design Museum Holon

Opening    : Thursday 20 June at 19:00
Exhibition : Friday 21 June → Sunday 13 October

Monday 11:00 - 19:00
Tuesday 11:00 - 19:00
Wednesday 11:00 - 19:00
Thursday 11:00 - 19:00
Friday 11:00 - 19:00
Saturday 11:00 - 19:00
Sunday 11:00 - 19:00
Place de Belgique, 1 - 1020 Laeken map

Staged in association with the Design Museum Holon in Israel, the IN-possible. Before an idea is brought to life exhibition describes the work behind an industrial design product. A design object is the result of a complex combination of factors, where higher, cultural and social issues are joined by practical, concrete and financial matters. The meeting between the designer and the company represents a key moment in this process. A meeting of expertise, points of view and skills that shape - as part of what is often a long and laborious process - the product’s arrival on the market. Indeed, an industrial design product is a collective work where the company acts as the “publisher”. This continuous and open dialogue susceptible to the deviation, sometimes unexpected sees an “In-possibility” become a “Possibility”, as is typical of projects that seek to create innovative items and that therefore tacitly accept risk of an uncertain outcome. The exhibition is accompanied by a meeting entitled IN - possible Talk in which professionals of different fields describe to the public an experience, a project or a vision of an “Impossibility” that was unsuccessful in the short term but that, in reality, laid the foundations for a subsequent innovation.