Following her exhibition at the Museum, Ethel Lilienfeld will unveil EMI, a hybrid project combining video (produced by Le Fresnoy - Studio national des arts contemporains) and digital screens, in the Botanique gallery. Synopsis: EMI is an optimal performance tool. Her incredible productivity does not seem to be limited by basic human needs. EMI is a virtual influencer. EMI eats, EMI secretes, EMI generates. Context: In recent years, a new type of influencer has been gaining ground: the virtual influencer. Sleek and handsome, these avatars created from scratch each have a story to tell, sharing their tastes, passions and vision with their community through a transmedia narrative. They promise to stay eternally young and fashionable, and never have any reputation problems. And since... Read more